Amaru Interactive specializes in creating unique websites for bottom-line conscious clients who value personalized service.

Founded in 1998 and based in New York City, Amaru Interactive provides website services that run the gamut from Web design, information architecture and programming to search engine optimization (SEO), and logo design. We take a hands-on approach in helping our clients meet their unique communications challenges.

As a team and individually we have worked with such clients as: American Express, America Online, Diageo, Schering–Plough, Scholastic Inc., The New Yorker magazine, Medicare Rights Center, Paul Stuart, Snapple, Choice Hotels, Deloitte & Touche, Panasonic, Health Power HMO, Ohio State University, Human Rights Fund, the Wexner Center for the Arts, and PBS.

Amaru Interactive values sustainability. Our office obtains its power from a local windfarm, as does our hosting provider. We are faithful recyclers and advocates of public transportation. We devote our time and expertise to spreading free information about environmental issues through the website, www.ecohearth.com.

What Does Amaru Mean?

Machu Picchu drawing

Amaru means ‘serpent’ in Quechua, the language of the Quechuans (popularly known as the Incas). The name Amaru was taken by many of the Inca kings, including the last, Tupac Amaru, to symbolize their power and authority.

The Quechuan Empire, dating from 1197 to 1533, was the largest in pre-Columbian America. Highly advanced in their knowledge of mathematics, geometry, astronomy and cosmology, Quechuan doctors used crystal and metal instruments in successful cranial surgeries. The Quechuans also invented the silver-crown dental procedure and were the first to vulcanize rubber. They are perhaps best known for their magical mountaintop city of Machu Picchu in Peru.

We chose the name Amaru to symbolize the skill, imagination and timeless aesthetic we strive to harness for our clients.