ABOUT US
Amaru Interactive specializes in creating unique websites for bottom-line conscious clients who value personalized, low-cost service. Amaru Interactive was founded as Media Works in 1998.
Based in New York City, Amaru Interactive provides website services that run the gamut from website design, information architecture and programming to search engine optimization (SEO), logo design, and branding. We take a unique approach in helping each client meet its communications challenges.
WHAT DOES AMARU MEAN?
Amaru means ‘serpent’ in Quechua, the language of the Quechuans (popularly known as the Incas). The name Amaru was taken by many of the Inca kings, including the last, Tupac Amaru, to symbolize their power and authority.
The Quechuan Empire, dating from 1197 to 1533, was the largest in pre-Columbian
America. Highly advanced in their knowledge of mathematics, geometry, astronomy and cosmology, Quechuan doctors used crystal and metal instruments in successful cranial surgeries. The Quechuans also invented the silver crown dental procedure and were the first to vulcanize rubber. They are perhaps best known for
their magical, mountaintop city of Machu Picchu in Peru.
The name Amaru was taken for the company to symbolize the strength, power, wisdom and timeless aesthetic
we strive to harness for our clients.